Concept:
The idea behind this business was creating the best pet experience possible. The business name also lent itself to the idea of a pet’s favorite friend, the Fairy DogMother. We felt creating a cartoon image would evoke the memory of a good kid’s book and the warm fuzzy feeling of having someone trusted, friendly and loving at your side.
Scope of Work:
The typeface chosen gives a sense of authority and trust, plus some flair. It complements the cartoon image well. The hand-drawn image started as a black and white drawing and then was brought into Photoshop and Illustrator to add color. In this way we could play with the effects without hindering the integrity of the original drawing.
Client: The Fairy DogMother
Alternate Image:
Alternate design Fairy DogMother business card
Category : Branding/Corporate Identity
