Concept:
West Marine needed a new brand that represented an environmentally friendly family of products. Cleaning and other chemical items were reformulated to be earth friendly and still do the job intended. The design would reflect this and stand out on the shelves, being clearly recognizable as an alternative to existing products.
Scope of Work:
The eco-friendly design works in a variety of label sizes and shapes. Plus it crosses a variety of products – from cleaners to oil to paint. We designed the new Pure Oceans logo to include a whale’s tail – an international symbol of concern for the oceans and the planet. We layered that with an ocean scene and included green product names to reinforce the “green” movement concept.
Client: West Marine
- West Marine Pure Oceans BottomPaint
West Marine Pure Oceans Outboard Oil
West Marine Pure Oceans Teak Oil combo
West Marine Pure Oceans OdorAway 4-pack
West Marine Pure Oceans Wash & Shine
Category : Packaging
Concept:
An eye-popping label was needed that spoke to the energy blast this new caffeine product provides. Blast Caffeine targets the health & energy drink market and
has to draw attention in a busy shopping area where products compete for
consumer attention.
Scope of Work:
Using the name as inspiration, we created an image where there’s a visual blast and strong type that stands out against the background. The bottle contrasts with the black background, yet pulls your eye back to the orange of the blast and reinforces the energy concept.
A backing blister card was created to give the product more display space to tell the story, benefits and features.
Client: Blast Caffeine, LLC
Blast Caffeine label artwork layout
Blast Caffeine blister card with product
Blast Caffeine blister card artwork layout
Category : Packaging
Concept:
This ordinary product needed a jump in packaging design to make it pop on the shelf.
It also needed to relate to the personal water craft vehicles it supports. In addition, the product needed to have a high end look to help raise the perception of quality
and value.
Scope of Work:
The product was being packaged in a box. This allowed us to give it some pizzazz by adding in lifestyle shots of people using PWCs like Sea Doos, WaveRunners, and Jet Skis. We were able to reinforce the private label brand of West Marine by colorizing the images in the brand blue which not only added a cohesive look, it also added that
“rich” factor.
Client: West Marine
More Below:
Box: flat layout
Category : Packaging
Concept:
This is a private label project using the Seafit brand to create a family of packaging that represents a group of products used in fiberglass repair. It needed to stand out on the shelf in the retail stores and still carry the style of the brand.
Scope of Work:
We created a design that leveraged the bright yellow from the brand’s core color group. Typically the yellow is an accent, and we felt the yellow would create a stark contrast on the shelf when sitting next to a majority of blue competing items in the same product category.
We also designed the S.E.A.S. logo to tie in further the idea that this is a system of products that work together to get the desired result.
Client: West Marine
Category : Packaging
