Concept:
The Santa Cruz Triathlon Association needed a fresh look to their team clothing. Members wanted something that clearly identified who they were affiliated with by looking at them from a distance, as if in a race. The design also had to incorporate their sponsor logos. Overall, they wanted a design that was exciting and said “Santa Cruz” to them.
Scope of Work:
We incorporated the Santa Cruz Wharf image as a monotone on the front of the cycling jersey, which would also apply to tri tanks and all-in-one’s. On the back of the jersey we played on the SCTA logo – of racing like your hair’s on fire, and used an explosion image that would also make sponsor logos pop easier from the background.
The shorts were simple and clearly identified the team name on each thigh and across the panel on the low back.
Client: Santa Cruz Triathlon Association (SCTA)
More Images:
Close-up of jersey layout
Design for SCTA team shorts
SCTA Members at Wildflower 2011.
SCTA Member in Finish Chute at Wildflower 2011
Photos courtesy of Elle Washburn (c)2011. All rights reserved.
Category : Promotions
Concept:
We transformed Seagate’s existing style and feel of their President’s Club program to one of high-end luxury and elegance – keeping a consistent theme for each travel destination. This reward program for their highest earning sales representatives created more incentive to produce more sales.
Our new designs contributed to the reps eagerly competing to participate in the event each year. Many participants’ spouses/guests saved the program materials as part of their memory scrapbooks to share with family and friends after the trips.
The design of the packets not only reflected the destination theme and highlighted the trip’s events, but also fell within the annual budget for the event. Choices in materials, printing, and design were made to keep the richness and stay within budget and timelines.
Scope of Project:
This is the first in a series of Presidents Club events for Seagate. The destination was South Africa and the printed materials consisted of a large folder that held various letters and information given to attendees for the trip. A smaller folder held award information and also the main event invitation and dining menu. Included was a travel packet for specific side trips which consisted of a boarding pass and ticket folder. A business card size “z-fold” info card gave the itinerary, which was easy to put in a wallet, purse or pocket.
Client: Seagate
Category : Promotions
