Concept:
This is a private label project using the Seafit brand to create a family of packaging that represents a group of products used in fiberglass repair. It needed to stand out on the shelf in the retail stores and still carry the style of the brand.
Scope of Work:
We created a design that leveraged the bright yellow from the brand’s core color group. Typically the yellow is an accent, and we felt the yellow would create a stark contrast on the shelf when sitting next to a majority of blue competing items in the same product category.
We also designed the S.E.A.S. logo to tie in further the idea that this is a system of products that work together to get the desired result.
Client: West Marine
Category : Packaging
