Concept:
This ordinary product needed a jump in packaging design to make it pop on the shelf.
It also needed to relate to the personal water craft vehicles it supports. In addition, the product needed to have a high end look to help raise the perception of quality
and value.
Scope of Work:
The product was being packaged in a box. This allowed us to give it some pizzazz by adding in lifestyle shots of people using PWCs like Sea Doos, WaveRunners, and Jet Skis. We were able to reinforce the private label brand of West Marine by colorizing the images in the brand blue which not only added a cohesive look, it also added that
“rich” factor.
Client: West Marine
More Below:
Box: flat layout
Category : Packaging
