Concept:
We transformed Seagate’s existing style and feel of their President’s Club program to one of high-end luxury and elegance – keeping a consistent theme for each travel destination. This reward program for their highest earning sales representatives created more incentive to produce more sales.
Our new designs contributed to the reps eagerly competing to participate in the event each year. Many participants’ spouses/guests saved the program materials as part of their memory scrapbooks to share with family and friends after the trips.
The design of the packets not only reflected the destination theme and highlighted the trip’s events, but also fell within the annual budget for the event. Choices in materials, printing, and design were made to keep the richness and stay within budget and timelines.
Scope of Project:
This is the first in a series of Presidents Club events for Seagate. The destination was South Africa and the printed materials consisted of a large folder that held various letters and information given to attendees for the trip. A smaller folder held award information and also the main event invitation and dining menu. Included was a travel packet for specific side trips which consisted of a boarding pass and ticket folder. A business card size “z-fold” info card gave the itinerary, which was easy to put in a wallet, purse or pocket.
Client: Seagate
Category : Promotions
