Concept:
The Santa Cruz Triathlon Association needed a fresh look to their team clothing. Members wanted something that clearly identified who they were affiliated with by looking at them from a distance, as if in a race. The design also had to incorporate their sponsor logos. Overall, they wanted a design that was exciting and said “Santa Cruz” to them.
Scope of Work:
We incorporated the Santa Cruz Wharf image as a monotone on the front of the cycling jersey, which would also apply to tri tanks and all-in-one’s. On the back of the jersey we played on the SCTA logo – of racing like your hair’s on fire, and used an explosion image that would also make sponsor logos pop easier from the background.
The shorts were simple and clearly identified the team name on each thigh and across the panel on the low back.
Client: Santa Cruz Triathlon Association (SCTA)
More Images:
Close-up of jersey layout
Design for SCTA team shorts
SCTA Members at Wildflower 2011.
SCTA Member in Finish Chute at Wildflower 2011
Photos courtesy of Elle Washburn (c)2011. All rights reserved.
