Concept:
We redesigned the website to brighten up the look, give it a more welcoming feel and make it easier for customers to see the content without confusion. The ultimate goal of the new site was to create a community of enthusiastic runners who would come to Fleet Feet for their running needs and as a resource for local sporting events.
Scope of Project:
The site was simplified and improved by:
- Having a faster loading speed
- Optimizing for search engines, particularly for local searches (vs. the corporate global set up)
- Deleting the Flash code in the banner
- Writing new keyword rich copy
- Re-organizing the content thereby reducing the number of pages needed
- Adding the contact info into the navigation so it would be on all pages
Client: Fleet Feet Aptos
More Pages:
Category : Marketing
