West Marine: Pure Oceans Brand

Portfolio Pure Oceans Logo for West Marine Portfolio Pure Oceans Bottom Paint for West Marine West Marine Pure Oceans Style Guidelines West Marine Pure Oceans Products


West Marine needed a new brand that represented an environmentally friendly family of products. Cleaning and other chemical items were reformulated to be earth friendly and still do the job intended. The design would reflect this and stand out on the shelves, being clearly recognizable as an alternative to existing products.

Scope of Work

The eco-friendly design works in a variety of label sizes and shapes. Plus it crosses a variety of products – from cleaners to oil to paint. We designed the new Pure Oceans logo to include a whale’s tail – an international symbol of concern for the oceans and the planet. We layered that with an ocean scene and included green product names to reinforce the “green” movement concept.

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